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Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce

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76 stránek

Více o knize

The thesis explores customer satisfaction factors in voice commerce compared to traditional e-commerce, focusing on the relative importance customers assign to various elements in each channel. It examines the emerging landscape of voice commerce, where users interact with smart devices through voice commands to discover and purchase products. By analyzing these two distinct shopping methods, the study aims to provide insights into consumer preferences and behaviors in the evolving digital marketplace.

Parametry

ISBN
9783668960299
Nakladatelství
GRIN Verlag

Kategorie

Varianta knihy

2019, měkká

Nákup knihy

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