Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
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Více o knize
Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.
Nákup knihy
Crafting and executing strategy : the quest for competitive advantage : concepts and cases., John Gamble, A. J. Strickland, Arthur A. Thompson
- Jazyk
- Rok vydání
- 2005
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Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
- Jazyk
- anglicky
- Autoři
- John Gamble, A. J. Strickland, Arthur A. Thompson
- Vydavatel
- McGraw-Hill/Irwin
- Rok vydání
- 2005
- Vazba
- pevná
- ISBN10
- 0071114009
- ISBN13
- 9780071114004
- Kategorie
- Podnikání a ekonomie
- Anotace
- Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.