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Summary: The Lenovo Affair

Review and Analysis of Zhijun's Book

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Exploring the rise of Lenovo, this summary delves into the company's strategic growth and its landmark acquisition of IBM's PC division. It highlights the challenges and triumphs faced by Lenovo as it navigated a competitive global market, showcasing the blend of innovation and cultural adaptation that fueled its success. Through insights into corporate strategy and international business dynamics, the narrative reveals how Lenovo transformed from a local player into a major global technology force.

Parametry

ISBN
9782511041574

Kategorie

Varianta knihy

2016, měkká

Nákup knihy

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