Producers Participatory Approach towards e - Agribusiness

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The book explores the evolving landscape of e-Marketing within the context of global changes and the WTO's impact on both developing and developed nations. It emphasizes a user-centric approach to e-Marketing strategies, making it an essential resource for MBA students specializing in Agribusiness Management. Additionally, it serves as a valuable reference for other universities and organizations, addressing comprehensive agribusiness management issues.