The Great Manitou

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Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.