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The book presents a transformative perspective on the global economy, emphasizing the diminishing importance of national borders in business. Kenichi Ohmae analyzes how successful nations and corporations thrive in an interconnected world, advocating for innovative strategies in marketing and competition. By highlighting key traits of high-performing entities, it encourages managers to rethink their approaches in a rapidly evolving landscape.
Nákup knihy
The Borderless World, REV Ed, Kenichi Ohmae
- Jazyk
- Rok vydání
- 2020
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Borderless World, REV Ed
- Podtitul
- Power and Strategy in the Interlinked Economy (Revised)
- Jazyk
- anglicky
- Autoři
- Kenichi Ohmae
- Vydavatel
- Harper Business
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 276
- ISBN13
- 9780887309670
- Kategorie
- Podnikání a ekonomie
- Anotace
- The book presents a transformative perspective on the global economy, emphasizing the diminishing importance of national borders in business. Kenichi Ohmae analyzes how successful nations and corporations thrive in an interconnected world, advocating for innovative strategies in marketing and competition. By highlighting key traits of high-performing entities, it encourages managers to rethink their approaches in a rapidly evolving landscape.