How to Achieve Organisational Growth through Effective Customer Service

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Focusing on the transformative potential of customer service, this book reveals how companies can build trust and profitability through strategic customer relationship management. Drawing from extensive research with major brands, it challenges traditional business practices and emphasizes the financial benefits of effective customer service. Readers will learn to identify issues, align service with branding, and integrate customer service into corporate culture. Utilizing analytical models like PESTEL and SWOT, it underscores the critical role of customer relationships in competitive global marketing strategies.