Financial business model for horizontal housing development

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The book focuses on the significant role of housing construction in Mexico's economy, particularly in Sonora, where Hermosillo's urban growth highlights a trend towards horizontal housing development. It emphasizes the need for a Financial Model tailored to the construction industry, derived from analyzing real estate projects in Hermosillo. By defining reliable financial indicators, the publication aims to enhance profitability and assist in simulating future investment scenarios, reflecting the critical intersection of corporate finance and urban development.