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Focusing on the retail industry's unique challenges, this handbook provides essential insights into shopper marketing strategies. It covers key topics that help improve and develop effective marketing approaches, making it a vital resource for professionals looking to enhance their understanding and execution of shopper-focused initiatives.
Nákup knihy
Retail Marketing Strategy, Constant Berkhout
- Jazyk
- Rok vydání
- 2021
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- (pevná)
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