The Sales Sat Nav for Media Consultants

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Focusing on a structured sales process, this guide assists media sales professionals in navigating the complexities of selling. It covers essential steps from identifying potential customers to closing deals, addressing common challenges like objections and price negotiations while highlighting effective strategies such as recognizing buying signals. Enhanced by personal anecdotes from experienced seller Ricky McKenna, the book provides practical techniques designed to boost sales performance, even amid economic challenges, making it a valuable resource for achieving ambitious goals.