Technology Adoption in the Caribbean Tourism Industry

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Focusing on the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, this book delves into how these companies navigate the decision-making process regarding digital capabilities and artificial intelligence for sales and marketing. It explores the influence of internal factors like leadership and external factors such as culture on strategic technology adoption. With the tourism sector's transformation accelerated by the COVID-19 pandemic, the study offers insights relevant to organizational behavior and strategic management in this crucial industry.