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Více o knize
Focusing on the core features of digital culture, this book employs semiotic models and theories to analyze the digital semiosphere, emphasizing commercial and market principles. It challenges traditional textualist and pragmatist paradigms by advocating for innovative semiotic models that incorporate big data, user experience, and nethnography alongside conventional methods. Theoretical insights and case studies enrich the discussion, providing a comprehensive framework for understanding the evolving landscape of digital culture.
Nákup knihy
The Digital Mind, Kristian Bankov
- Jazyk
- Rok vydání
- 2022
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Doručení
Platební metody
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- Titul
- The Digital Mind
- Podtitul
- Semiotic Explorations in Digital Culture
- Jazyk
- anglicky
- Autoři
- Kristian Bankov
- Vydavatel
- Springer International Publishing
- Rok vydání
- 2022
- Vazba
- pevná
- Počet stran
- 256
- ISBN13
- 9783030925543
- Série
- Anotace
- Focusing on the core features of digital culture, this book employs semiotic models and theories to analyze the digital semiosphere, emphasizing commercial and market principles. It challenges traditional textualist and pragmatist paradigms by advocating for innovative semiotic models that incorporate big data, user experience, and nethnography alongside conventional methods. Theoretical insights and case studies enrich the discussion, providing a comprehensive framework for understanding the evolving landscape of digital culture.