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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
Nákup knihy
Valuing Customer Engagement, V. Kumar
- Jazyk
- Rok vydání
- 2024
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Valuing Customer Engagement
- Podtitul
- Strategies to Measure and Maximize Profitability
- Jazyk
- anglicky
- Autoři
- V. Kumar
- Vydavatel
- Springer, Berlin
- Rok vydání
- 2024
- Vazba
- pevná
- ISBN13
- 9783031432958
- Kategorie
- Podnikání a ekonomie, Psychologie
- Anotace
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.