Corporate Conservatives Go to War

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The National Association of Manufacturers played a crucial role during World War II in reshaping the perception of American business, investing heavily in a multi-media campaign to highlight the importance of private enterprise for economic mobilization. Utilizing unpublished primary sources, this work uncovers the NAM's extensive research efforts aimed at promoting 'free enterprise' capitalism and countering liberal economic policies. It offers an insightful look into the corporate mindset of the era and the organization's determination to influence both policymakers and public opinion for a post-war capitalist future.