Team Canada Trade Missions (1994-2005)

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The book explores the Team Canada Trade Missions initiated by Prime Minister Jean Chretien, aimed at reshaping Canada's global image from a land of snow and wheat to a technological leader. It critically examines the varying perceptions of these missions, highlighting both support and skepticism, including the shift in stance from critics like Stephen Harper. Through discourse and thematic analysis, it uncovers the complexities of promoting national interests and the multifaceted impacts of trade missions beyond mere financial gains, such as prestige and influence.