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City Branding and Promotion
The Strategic Approach
Autoři
Parametry
- Počet stran
- 186 stránek
- Čas čtení
- 7 hodin
Více o knize
Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.
Nákup knihy
City Branding and Promotion, Waldemar Cudny
- Jazyk
- Rok vydání
- 2019
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- City Branding and Promotion
- Podtitul
- The Strategic Approach
- Jazyk
- anglicky
- Autoři
- Waldemar Cudny
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2019
- Vazba
- pevná
- Počet stran
- 186
- ISBN13
- 9781138488106
- Kategorie
- Podnikání a ekonomie, Zeměpis / Místopis, Hobby a domov
- Anotace
- Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.