Knihu momentálně nemáme skladem
Innovation strategies for foreign companies entering China's dynamic market
Autoři
Více o knize
Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.
Varianta knihy
2023, měkká
Nákup knihy
Jakmile ji vyčmucháme, pošleme vám e-mail.