Understanding the Korean Wave

Více o knize

This book offers an in-depth exploration of the Korean Wave (Hallyu), examining its significance as a transnational media phenomenon. It critically analyzes the cultural, social, and economic factors contributing to its global impact, providing insights into how Korean entertainment has reshaped international media landscapes. Through various perspectives, the text delves into the dynamics of fandom, cultural exchange, and the implications of Hallyu in a globalized world.