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The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
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Více o knize
Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.
Nákup knihy
The Quintessence of Strategic Management, Roland Berger, Nils Bickhoff, Philip Kotler
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- The Quintessence of Strategic Management
- Podtitul
- What You Really Need to Know to Survive in Business
- Jazyk
- anglicky
- Autoři
- Roland Berger, Nils Bickhoff, Philip Kotler
- Vydavatel
- Springer, Berlin
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 133
- ISBN13
- 9783642422386
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.