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Parametry
- Počet stran
- 113 stránek
- Čas čtení
- 4 hodiny
Více o knize
Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.
Nákup knihy
The Quintessence of Strategic Management, Philip Kotler, Roland Berger, Nils Bickhoff
- Jazyk
- Rok vydání
- 2018
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Quintessence of Strategic Management
- Podtitul
- What You Really Need to Know to Survive in Business
- Jazyk
- anglicky
- Autoři
- Philip Kotler, Roland Berger, Nils Bickhoff
- Vydavatel
- Springer, Berlin
- Rok vydání
- 2018
- Vazba
- měkká
- Počet stran
- 113
- ISBN13
- 9783662569283
- Kategorie
- Podnikání a ekonomie, Technika / Strojírenství
- Anotace
- Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.