Determinants of Online Shopping Adoption in Nigeria

Více o knize

Focusing on the factors influencing online shopping adoption in Nigeria, this study highlights the role of internet connectivity among Nigerian users. It identifies key determinants such as perceived trust, risk, security, and innovativeness, revealing that low trust and high perceived risk significantly hinder customer intentions. Through a survey of internet-enabled Nigerians, the research employs analytical techniques to present findings, suggesting that improvements in trust and security are essential for the growth of online shopping in the country. An integrated model is proposed to address these challenges.