Knihu momentálně nemáme skladem
Více o knize
Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.
Nákup knihy
The Death of Demographics, David Allison
- Jazyk
- Rok vydání
- 2022
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Podtitul
- Valuegraphic Marketing for a Values-Driven World
- Jazyk
- anglicky
- Autoři
- David Allison
- Vydavatel
- Lioncrest Publishing
- Rok vydání
- 2022
- Vazba
- pevná
- Počet stran
- 376
- ISBN13
- 9781544534619
- Série
- Hodnocení
- 3 z 5
- Anotace
- Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.