British and Irish Home Arts and Industries 1880-1914: Marketing Craft, Making Fashion

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Focusing on the revival of cottage crafts in Britain and Ireland, this book examines three key regional craft associations led by British women: the Donegal Industrial Fund, the Irish Industries Association, and Highland Home Industries. It highlights how these organizations balanced moral values with the importance of consumption and marketing. The patrons recognized the power of spectacle, advertising, and exhibitions in promoting their crafts, providing insight into the strategies that shaped the arts and crafts movement during this period.