Knihu momentálně nemáme skladem
Více o knize
Focusing on the service industry, this edition emphasizes the importance of global operations and continuous improvement in quality and productivity. It features current examples from technology, illustrating how various functional areas—such as marketing, strategic issues, operations, and human behavior—play a vital role in effective service management. The text serves as a comprehensive resource for understanding the complexities of managing services in a rapidly evolving environment.
Nákup knihy
MP Service Management with Student CD with Service Model CD, Mona J. Fitzsimmons, James A. Fitzsimmons
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- MP Service Management with Student CD with Service Model CD
- Jazyk
- anglicky
- Vydavatel
- McGraw Hill LLC
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 672
- ISBN13
- 9780072959581
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the service industry, this edition emphasizes the importance of global operations and continuous improvement in quality and productivity. It features current examples from technology, illustrating how various functional areas—such as marketing, strategic issues, operations, and human behavior—play a vital role in effective service management. The text serves as a comprehensive resource for understanding the complexities of managing services in a rapidly evolving environment.