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Focusing on strategic market positioning, this summary explores the key principles of choosing specific customer segments and refining business focus to achieve market dominance. It emphasizes the importance of understanding customer needs and aligning organizational capabilities to deliver exceptional value. The authors provide insights into how companies can differentiate themselves by excelling in one of three value disciplines: operational excellence, customer intimacy, or product leadership, guiding businesses toward sustainable competitive advantage.
Nákup knihy
Summary: The Discipline of Market Leaders, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Platební metody
Navrhnout úpravu
- Titul
- Summary: The Discipline of Market Leaders
- Podtitul
- Review and Analysis of Treacy and Wiersema's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511046777
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on strategic market positioning, this summary explores the key principles of choosing specific customer segments and refining business focus to achieve market dominance. It emphasizes the importance of understanding customer needs and aligning organizational capabilities to deliver exceptional value. The authors provide insights into how companies can differentiate themselves by excelling in one of three value disciplines: operational excellence, customer intimacy, or product leadership, guiding businesses toward sustainable competitive advantage.