Femininities and Masculinities in the Digital Age

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Focusing on the regression of gender equality in the Balkans and South Caucasus, the book challenges the notion of continuous male dominance by presenting a nuanced perspective. It contrasts traditional gender relations with evolving concepts of femininity and masculinity influenced by digital media. The narrative culminates in the depiction of two contrasting archetypes: the solitary, authoritative Marlboro Man and a new, empowered femininity. This work serves as a valuable resource for researchers in anthropology, sociology, and gender studies, addressing pressing feminist issues.