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Focusing on a message-driven sales process, this summary highlights the importance of understanding customer needs and preferences in sales. It emphasizes techniques for effective communication and relationship-building, guiding sales professionals to tailor their approaches based on customer insights. The authors advocate for a shift from traditional selling methods to a more customer-centric model, aiming to enhance sales effectiveness and customer satisfaction. Key strategies and practical advice are provided to empower sales teams in achieving better results.
Nákup knihy
Summary: Customer Centric Selling, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Platební metody
Navrhnout úpravu
- Titul
- Summary: Customer Centric Selling
- Podtitul
- Review and Analysis of Bosworth and Holland's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511044292
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on a message-driven sales process, this summary highlights the importance of understanding customer needs and preferences in sales. It emphasizes techniques for effective communication and relationship-building, guiding sales professionals to tailor their approaches based on customer insights. The authors advocate for a shift from traditional selling methods to a more customer-centric model, aiming to enhance sales effectiveness and customer satisfaction. Key strategies and practical advice are provided to empower sales teams in achieving better results.