METAVERSE: EXPLORING VALUE IN ECOMMERCE ARTIFICIAL INTELLIGENCE

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Innovative businesses must embrace technologies like virtual reality (VR) and augmented reality (AR) to stand out in a competitive market. These tools enable immersive customer experiences, transforming online shopping and allowing users to interact with products in the metaverse. Companies will need to invest significantly in extended reality to facilitate virtual try-ons, avatar store visits, and even concerts. This shift represents a fundamental technological overhaul for businesses aiming to thrive in an evolving digital landscape.