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Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

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  • 328 stránek
  • 12 hodin čtení

Více o knize

The process of purchasing involves a complex journey influenced by various factors such as media, advice, and packaging, culminating in the experience of the product or service. The book delves into how these elements can misalign with consumer expectations, offering insights for brand managers, agencies, and retailers. It emphasizes the importance of timing and messaging in effectively guiding consumers through their purchasing decisions, aiming to provide a deeper understanding of consumer behavior.

Nákup knihy

Shoppernomics, Colin Harper, Roddy Mullin

Jazyk
Rok vydání
2024
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