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Exploring the concept of co-creation, this summary delves into how businesses can collaborate with customers to generate unique value. It emphasizes the shift from traditional competition to a model where companies engage customers in the innovation process. The authors present practical strategies for fostering customer relationships and leveraging their insights to enhance products and services. By highlighting real-world examples, the summary illustrates the transformative potential of co-creation in driving business success and meeting evolving consumer needs.
Nákup knihy
Summary: The Future of Competition, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Navrhnout úpravu
- Titul
- Summary: The Future of Competition
- Podtitul
- Review and Analysis of Prahalad and Ramaswamy's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511048160
- Kategorie
- Podnikání a ekonomie
- Anotace
- Exploring the concept of co-creation, this summary delves into how businesses can collaborate with customers to generate unique value. It emphasizes the shift from traditional competition to a model where companies engage customers in the innovation process. The authors present practical strategies for fostering customer relationships and leveraging their insights to enhance products and services. By highlighting real-world examples, the summary illustrates the transformative potential of co-creation in driving business success and meeting evolving consumer needs.