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Exploring Marketing Research

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720 stránek

Více o knize

The evolution of marketing research in the internet age is highlighted, showcasing its transition from an introductory phase to a growth stage in the 21st century. The book emphasizes the impact of technological advancements and the widespread adoption of the internet on marketing research practices. It also updates readers on significant developments in information technology since the last edition, providing a comprehensive overview of current trends and future directions in the field.

Parametry

ISBN
9780324788617
Nakladatelství
Cengage Learning

Kategorie

Varianta knihy

2010, měkká

Nákup knihy

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