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Více o knize
Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.
Nákup knihy
The Product Manager's Handbook 4/E, Linda Gorchels
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Product Manager's Handbook 4/E
- Jazyk
- anglicky
- Autoři
- Linda Gorchels
- Vydavatel
- McGraw-Hill Education - Europe
- Vydavatel
- 2011
- Vazba
- pevná
- Počet stran
- 400
- ISBN13
- 9780071772983
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.