Industrial Economics

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Focusing on how firms organize their activities, this book explores various motivations beyond profit maximization, such as market share growth. It integrates microeconomic principles with macroeconomic concepts, particularly in analyzing market competitiveness. The text emphasizes assessing competition levels to determine if regulation is necessary and discusses the complexities faced by firms operating internationally, including differing regulatory environments. Overall, it provides a comprehensive view of industrial economics and its implications for both consumers and firms.