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Focusing on the concept of co-creation, this summary explores how businesses can leverage customer insights to drive innovation and shape their future. Patricia Seybold emphasizes the importance of engaging customers in the design process, suggesting that their input can lead to more relevant products and services. The book provides practical strategies for fostering collaboration with customers, highlighting real-world examples where companies have successfully implemented these ideas to enhance their competitive edge and meet evolving market demands.
Nákup knihy
Summary: Outside Innovation, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Summary: Outside Innovation
- Podtitul
- Review and Analysis of Seybold's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511043219
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the concept of co-creation, this summary explores how businesses can leverage customer insights to drive innovation and shape their future. Patricia Seybold emphasizes the importance of engaging customers in the design process, suggesting that their input can lead to more relevant products and services. The book provides practical strategies for fostering collaboration with customers, highlighting real-world examples where companies have successfully implemented these ideas to enhance their competitive edge and meet evolving market demands.