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Parametry
- Počet stran
- 280 stránek
- Čas čtení
- 10 hodin
Více o knize
Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.
Nákup knihy
Marketing Management and Strategy, George Tesar
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Management and Strategy
- Podtitul
- An African Casebook
- Jazyk
- anglicky
- Autoři
- George Tesar
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2013
- Vazba
- pevná
- Počet stran
- 280
- ISBN13
- 9780415783330
- Anotace
- Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.