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Více o knize
Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.
Nákup knihy
International Marketing Management, Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- International Marketing Management
- Jazyk
- anglicky
- Vydavatel
- Springer Berlin Heidelberg
- Vydavatel
- 2023
- Vazba
- měkká
- Počet stran
- 624
- ISBN13
- 9783662667996
- Kategorie
- Podnikání a ekonomie
- Anotace
- Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.