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Marketing in the Dark

How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries

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170 stránek

Více o knize

The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.

Parametry

ISBN
9781482882087

Kategorie

Varianta knihy

2018, měkká

Nákup knihy

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