Hbr's 10 Must Reads for Sales and Marketing Collection (5 Books)

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Empowering salespeople to build meaningful relationships with the right customers is the central theme of this book. It emphasizes moving away from traditional product-pushing tactics towards a more customer-centric approach. By fostering genuine connections, sales teams can enhance their effectiveness and drive better results. The focus is on cultivating trust and understanding customer needs, ultimately leading to more successful sales outcomes.