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International Management

The Process of Internationalization and Market Entry Strategies

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344 stránek

Více o knize

The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.

Parametry

ISBN
9783662658697

Kategorie

Varianta knihy

2022, měkká

Nákup knihy

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