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Více o knize
Focusing on the concept of "Youtility," this book emphasizes the importance of providing genuine help to customers rather than relying on traditional hype in marketing. It advocates for a shift in strategy where businesses offer valuable, useful content that meets the needs of their audience, fostering trust and loyalty. Jay Baer illustrates how companies can become indispensable by prioritizing customer assistance, ultimately leading to stronger relationships and enhanced brand reputation.
Nákup knihy
Summary: Youtility, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Summary: Youtility
- Podtitul
- Review and Analysis of Baer's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511047064
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the concept of "Youtility," this book emphasizes the importance of providing genuine help to customers rather than relying on traditional hype in marketing. It advocates for a shift in strategy where businesses offer valuable, useful content that meets the needs of their audience, fostering trust and loyalty. Jay Baer illustrates how companies can become indispensable by prioritizing customer assistance, ultimately leading to stronger relationships and enhanced brand reputation.