POLITICAL CONSULTANTS IN US CONGRESS ELECTIONS

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The rise of campaign consultants has transformed American politics, making them as recognizable as the politicians they support. This study delves into the critical role these professionals play in electoral success, highlighting their prevalence at all political levels, including congressional races. Stephen K. Medvic presents an empirically based theory that examines the influence of consultants on election outcomes, shedding light on their growing importance alongside financial resources in shaping political campaigns.