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The paper explores key concepts such as Corporate Communication, Corporate Identity, Corporate Image, and Corporate Social Responsibility, specifically tailored for BMW. It provides a theoretical framework that examines how these elements interact and contribute to the brand's overall marketing strategy. This comprehensive analysis is intended for a business economics context, highlighting the importance of effective corporate practices in enhancing brand perception and social responsibility.
Nákup knihy
Corporate Communication, Identity, Image, and Social Responsibility, Anonymus
- Jazyk
- Rok vydání
- 2010
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Corporate Communication, Identity, Image, and Social Responsibility
- Podtitul
- BMW
- Jazyk
- anglicky
- Autoři
- Anonymus
- Vydavatel
- GRIN Verlag
- Vydavatel
- 2010
- Vazba
- měkká
- ISBN13
- 9783640616367
- Kategorie
- Podnikání a ekonomie
- Anotace
- The paper explores key concepts such as Corporate Communication, Corporate Identity, Corporate Image, and Corporate Social Responsibility, specifically tailored for BMW. It provides a theoretical framework that examines how these elements interact and contribute to the brand's overall marketing strategy. This comprehensive analysis is intended for a business economics context, highlighting the importance of effective corporate practices in enhancing brand perception and social responsibility.