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Summary: What the Customer Wants You to Know

Review and Analysis of Charan's Book

Autoři

Více o knize

Focusing on a transformative approach to sales, the book emphasizes understanding customer needs as the key to success. It challenges traditional sales tactics, advocating for a mindset shift where businesses prioritize genuine customer insights. By exploring real-world examples and practical strategies, it equips readers with the tools to build stronger relationships with customers and enhance their sales effectiveness. This summary distills essential concepts that encourage a customer-centric perspective in sales practices.

Parametry

ISBN
9782511048429

Kategorie

Varianta knihy

2016, měkká

Nákup knihy

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