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Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.
Nákup knihy
Summary: The New Positioning, Businessnews Publishing
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Summary: The New Positioning
- Podtitul
- Review and Analysis of Trout and Rivkin's Book
- Jazyk
- anglicky
- Autoři
- Businessnews Publishing
- Vydavatel
- Business Book Summaries
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN13
- 9782511047071
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.