Parametry
Kategorie
Více o knize
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Research : An Applied Orientation
- Jazyk
- anglicky
- Autoři
- Naresh K. Malhotra
- Vydavatel
- Prentice Hall
- Rok vydání
- 1996
- Vazba
- pevná
- ISBN10
- 0131257331
- ISBN13
- 9780131257337
- Kategorie
- Marketing a PR
- Anotace
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.