Time-Honored Brands: An Integral Part of Beijing's Intangible Cultural Heritage

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Since adopting the Convention for the Safeguarding of Intangible Cultural Heritage in 2003, China has launched its own national inventory, and has formulated and implemented measures to protect its intangible cultural heritage. As an ancient capital of the Five Dynasties, Beijing is rich in intangible cultural heritage. The city’s time-honored brands are carriers of Confucian culture as well as special skills and techniques. However, the cultural development of these enterprises has long been ignored. By formulating measures to protect its diverse intangible cultural heritage, Beijing hopes to protect it for future generations. In this way, preserving its time-honored brands becomes a way of maintaining an important part of China’s culture.