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Parametry
- 140 stránek
- 5 hodin čtení
Více o knize
Exploring the psychology of mass manipulation, this influential work examines how public opinion is shaped through propaganda techniques. Written by Edward Bernays, the "father of public relations," it reflects his insights into branding, political influence, and corporate image. Drawing on ideas from his mentor Walter Lippmann, Bernays details the mechanisms of mass communication and the role of propaganda in various sectors, including politics and business. His experiences during World War I further solidified his methods, which have since influenced modern marketing and public relations strategies.
Nákup knihy
Propaganda, Edward L. Bernays
- Jazyk
- Rok vydání
- 2024
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- (pevná)
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Doručení
Platební metody
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- Titul
- Propaganda
- Jazyk
- anglicky
- Autoři
- Edward L. Bernays
- Vydavatel
- Martino Fine Books
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 140
- ISBN13
- 9781684228683
- Série
- Štítky
- Naučná literatura, Společenské vědy, Historické téma, Byznys, Byznys & Management, Historie, Politologie & Politika, Psychologická tématika, Filosofická tématika, Politika, Filosofie, Psychologie, Ekonomie, Sociologie, Dárky pro dědu, Propaganda, Demokracie, Elity
- Původní název
- Propaganda
- Hodnocení
- 3,75 z 5
- Anotace
- Exploring the psychology of mass manipulation, this influential work examines how public opinion is shaped through propaganda techniques. Written by Edward Bernays, the "father of public relations," it reflects his insights into branding, political influence, and corporate image. Drawing on ideas from his mentor Walter Lippmann, Bernays details the mechanisms of mass communication and the role of propaganda in various sectors, including politics and business. His experiences during World War I further solidified his methods, which have since influenced modern marketing and public relations strategies.