Innovating Business with Art: The Fondazione Ermanno Casoli Method

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The case of Fondazione Ermanno Casoli can be appreciated for its ability to illustrate practices of collaboration with national and international artists, practices of valorization of both local territories and international branches of private companies, practices of integration between companies and institutions, to pursue the goal of promoting art and improving the workplace. The volume is organized around five main topics about the contribution of artistic interventions in such a peculiar case: the discussion of the identity of the organization; the production of aesthetic knowledge in organizations; the role of the artworks and artefacts in the workplace; the wider concept of organizational performance artistic interventions are able to promote; the artistic interventions organized right before and during the COVID-19 pandemic.