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Více o knize
Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.
Nákup knihy
Marketing, Byron Sharp
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing
- Jazyk
- anglicky
- Autoři
- Byron Sharp
- Vydavatel
- Oxford University Press
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 609
- ISBN10
- 0195573552
- ISBN13
- 9780195573558
- Série
- Hodnocení
- 4,25 z 5
- Anotace
- Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.