Start with Why

Více o knize

Why are some individuals and organizations more innovative, influential, and profitable? What drives greater loyalty from customers and employees? Even among the successful, few can consistently replicate their achievements. Figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers share a common trait: they start with why. This innate ability to begin with purpose allows them to inspire those around them and accomplish extraordinary feats. In his exploration of influential leaders, Simon Sinek found that they all think, act, and communicate in a way that contrasts sharply with the norm. He introduces The Golden Circle, a framework for building organizations, leading movements, and inspiring people, all centered on WHY. While any organization can describe what it does and some can explain how they do it, very few can articulate why they exist. WHY transcends profit; it addresses the core purpose of an organization. It raises questions like: Why does your organization exist? Why do customers choose one brand over another? Why do some leaders inspire loyalty while others do not? Starting with WHY applies across various sectors, from big businesses to nonprofits and politics. Those who begin with WHY inspire rather than manipulate, and their followers choose to engage willingly, not out of obligation.