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Více o knize
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Nákup knihy
Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Jazyk
- anglicky
- Vydavatel
- McGraw-Hill/Irwin
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Série
- Anotace
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.